REBORN

Brand launch and visual identity for Melbourne based fashion label REBORN

Brief

REBORN Brand Visual Identity

With the world’s retail space being dominated by fast fashion brands and widespread consumerism – mass waste is a part of our reality.

REBORN is a label born out of a desire to encourage consumers to think and shop ethically, with a focus on reusing and upcycling secondhand clothing and materials. Each garment is unique and is hand cut, sewn, and altered in their workshop in Melbourne. REBORN was created to close the loop in the fashion industry and turn trash into treasure.

This is the label’s visual identity and art direction created for 2020 official launch.

Client: REBORN
Website: homie.com.au
Credits: Founder/CD: Marcus Crook
Art Director: Etienne Vles
Videographer: Greg McCann
Photographer: Marcus Crook
Video Editor: Etienne Vles