UBS Planet Art

Navigate the art world like an insider


The World’s First AI Power Art From UBS

UBS Global Art Sponsorships brief was simple: create a digital service that will help art lovers and experts alike enter, participate and understand the contemporary art world.

Enters Planet Art: Your Guide to the Art World. Planet Art brings art news, reviews and inspiration together in one simple news reader app. It is the world’s definitive source of art intelligence for collectors, enthusiasts and influencers.

Planet Art scours a broad range of sources, from mainstream media outlets to specialized websites and blogs. Utilizing state-of-the-art NLP and machine learning, an intelligent algorithm searches and matches relevant tags such as artists, galleries, events, locations and more.

Client: UBS
Credits: Creative Lead: Preethi Mariappan
Creative Direction: Claudia Trippel
Art Direction: Etienne Vles
UX: Fabian Jaxt, Corrie Rappich
Developer: Dmitry Monin

Made at Razorfish Berlin
Download the app: Here

Over 60 of the art world’s fastest-moving publications, condensed into one, easy-to-navigate place.

Users can mine a wealth of content using the search feature.

To make browsing intuitive, every article features a list of related tags and connected stories.

Trending artists, cities and institutions around the art world are made easier to follow than ever before, in real-time.


Planet Art has been a huge success for UBS. As of March 2016, Planet Art has approximately 33,000 downloads for iOS and 1,000 downloads for Android, an extraordinary achievement for a niche product.

Media reviews


“Can this be the Bloomberg terminal for the art world?”


“An app to navigate the Miami Frenzy”

The New York Times Dec 4, 2014

“A truly valiant attempt to separate the signal from the noise”



The Webby
Winner Best Visual Design - Aesthetic

Category Mobile Sites & Apps

UX Design Awards
The Webby People's Choice
Top 5
One Show
Merit Award

Category UX/UI Consumer - Mobile

Red Dot Award

Category App