Brief
The World’s First AI Power Art From UBS
UBS Global Art Sponsorships brief was simple: create a digital service that will help art lovers and experts alike enter, participate and understand the contemporary art world.
Enters Planet Art: Your Guide to the Art World. Planet Art brings art news, reviews and inspiration together in one simple news reader app. It is the world’s definitive source of art intelligence for collectors, enthusiasts and influencers.
Planet Art scours a broad range of sources, from mainstream media outlets to specialized websites and blogs. Utilizing state-of-the-art NLP and machine learning, an intelligent algorithm searches and matches relevant tags such as artists, galleries, events, locations and more.
Creative Direction: Claudia Trippel
Art Direction: Etienne Vles
UX: Fabian Jaxt, Corrie Rappich
Developer: Dmitry Monin
Made at Razorfish Berlin
Over 60 of the art world’s fastest-moving publications, condensed into one, easy-to-navigate place.
Users can mine a wealth of content using the search feature.
To make browsing intuitive, every article features a list of related tags and connected stories.
Trending artists, cities and institutions around the art world are made easier to follow than ever before, in real-time.
Results
Planet Art has been a huge success for UBS. As of March 2016, Planet Art has approximately 33,000 downloads for iOS and 1,000 downloads for Android, an extraordinary achievement for a niche product.
Media reviews
“Can this be the Bloomberg terminal for the art world?”
“An app to navigate the Miami Frenzy”
“A truly valiant attempt to separate the signal from the noise”
Awards
Category Mobile Sites & Apps
Category UX/UI Consumer - Mobile
Category App
