UK rapper Daniel OG and crew turn it up for Zalando’s Bday
As part of their 10 years birthday campaign, Zalando teamed up with Vans to release an exclusive capsule streetwear collection. Vans has designed boldly patterned t’s, a hoodie and more using Zalando’s signature orange to create exclusive drops for this exciting milestone celebration.
To promote the launch of this collection, we shot a raw documentary of a real crew of young polymath creators who are killing it in the global street culture scene. Capturing an authentic day in the life, we documented this collective as they hung around and had a laugh together.
Taking the realness of this campaign to new heights, Daniel OG performed with DJ Narx at an underground club in Berlin – Panke on 25th August. Zalando’s 10 year birthday is communicated through the celebratory tone of the imagery.
Senior Creative: Luke Atcheson
Art Direction: Etienne Vles
Photographer: Shirin Siebert
Videographer: Malcolm Saidou
Producer: Sven Materna